Sunday, November 23, 2014

visual design principles

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Some of you are analyzing elements of visual design (rhetoric) in your analysis. You may care to use C.R.A.P. (Contrast, Repetition, Alignment, Proximity) principles to help you think about how and why your cultural artifact means as it does, how it appeals to 1 or more aspect of human nature (ethos, pathos, logos) through its color, composition, etc. 

From a fine design site, here is Presentation Zen on C.R.A.P. You assured me in class that you were very well aware of these principles, so this is a simple refresher. 

You may also care to draw upon the vocabulary of visual design. Here is a brief reminder -- there are many fine resources to help explicate these concepts. Simple searches will get you there, though you may also feel free to cite this handout from Oberlin College, or this from the NJIT Elements of Visual Design site (very explorable!). 

I hope this is helpful!

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